Special Issue

There will be a Special Issue associated with the GBC2026 Conference Theme 'Human and AI Driven Branding', with the European Journal of Marketing (ABS3*). This Special Issue is open to all. 

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The SI will open for submissions on the 8th June 2026 and the closing dates for submissions will be 8th September 2026.

 

The editors of the EJM Special Issue will be Dr Sarah-Louise Mitchell, Professor Francisco Guzman, Professor Carsten Baumgarth and Dr. Zoe Lee.